MKT-101 LATEST BRAINDUMPS PDF - MKT-101 FREE LEARNING CRAM

MKT-101 Latest Braindumps Pdf - MKT-101 Free Learning Cram

MKT-101 Latest Braindumps Pdf - MKT-101 Free Learning Cram

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q144-Q149):

NEW QUESTION # 144
Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.
Which data setup should they use for decision splits?

  • A. Journey Data queried from main data extension
  • B. Journey Data using CRM Report Import Activity to Salesforce Data Extension
  • C. Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes
  • D. Contact Data using Synchronized Data Sources

Answer: C


NEW QUESTION # 145
Nothern Trail Outfitters wants to enable Sales Cloud users to manually create a segment of both lead and contact records that can be targeted through the Send Flow in Content Builder.
What should a consultant recommend for segmentation?

  • A. Salesforce Campaign
  • B. Synchronized Data Extension
  • C. Salesforce Data Extension
  • D. Salesforce Report

Answer: D

Explanation:
To manually create a segment of both lead and contact records that can be targeted through the Send Flow in Content Builder, Northern Trail Outfitters should use a Salesforce Campaign. A Salesforce Campaign is an object in Sales Cloud that allows marketers to group leads or contacts for a specific marketing initiative, such as an email campaign. A Salesforce Campaign can be used as a target audience in Marketing Cloud using the Send Flow in Content Builder. Reference: https://help.salesforce.com/s/articleView?id=sf.campaigns_overview.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_co_send_flow.htm&type=5


NEW QUESTION # 146
A customer wants to import the previous 10 years of customer purchase data in their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery?
Choose 2 answers

  • A. How many API calls are included in their License?
  • B. Does their License include the Large Data Extensions feature?
  • C. Why do they require 10 years of historical data in Marketing Cloud?
  • D. Does their License include support for REST APIs?

Answer: A,C


NEW QUESTION # 147
Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time.
What solution should they use?

  • A. Automation Studio
  • B. Journey Builder
  • C. Automation Studio and Interaction Builder
  • D. Automation Studio and Journey Builder

Answer: B

Explanation:
Journey Builder can be used to send a weekly coupon campaign with a reminder three days later at the subscribers' optimized send time. Journey Builder allows users to create cross-channel customer journeys that deliver personalized messages at the right time and on the right channel. Journey Builder can use Einstein Send Time Optimization to determine the optimal time to send an email based on each subscriber's past engagement behavior. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_jb_einstein_send_time_optimization.htm&type=5


NEW QUESTION # 148
A user in the MC wants to use salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?

  • A. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data
  • B. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
  • C. Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio
  • D. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.

Answer: A


NEW QUESTION # 149
......

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